Serob Khachatryan is a manager, political activist, and sneaker collector. Former head of growth of Russian wine startup Invisible and marketing director of Q&A service at Yandex. He was a participant to all Navalny campaigns as a volunteer; a scholar at Bard College (United States); a co-founder of the Russian Independent Media Archive (RIMA) dedicated to the preservation of all Russian independent media as important evidence of the era.