PEN America Cautiously Welcomes Twitter Political Ad Policy, Says More Details Needed
Company needs to address concerns about incumbency, issue ad bans, and other key details
FOR IMMEDIATE RELEASE
“We respect Twitter’s decision to take a pause from running political advertising, recognizing that such ads on social media can have powerful distorting effects on public discourse. We cannot risk a repeat of the 2016 election where the scourge of misinformation raised serious questions about whether the Democratic process could be trusted. As a private platform, it is reasonable for Twitter to take the time to figure out whether and how the manifest ill consequences of micro-targeted ads can be mitigated. While political ads represent an important part of our democratic discourse, online advertising methods pose unique concerns that lawmakers, companies, and civil society are only beginning to understand, much less address. We welcome Twitter’s willingness to put responsibility above revenue in seeking to prevent its platform from misleading voters and polluting the democratic process.
“Still, we recognize that there are many unanswered questions and that this policy may have some unintended consequences, including, for example, advancing incumbents who rely less on ads. While we reserve judgement on how it may play out, we commend the effort to protect democratic deliberations and emphasize the role of ideas, language, and creativity – rather than money – as tools in the battle of ideas.”
PEN America stands at the intersection of literature and human rights to protect open expression in the United States and worldwide. We champion the freedom to write, recognizing the power of the word to transform the world. Our mission is to unite writers and their allies to celebrate creative expression and defend the liberties that make it possible.
CONTACT: Stephen Fee, Director of Communications, firstname.lastname@example.org, +1 202 309 8892