Lisa Tolin is the Editorial Director at PEN America, where she has expanded editorial production, launched video, and increased engagement on social media. Previously, Lisa was Head of Special Projects for TODAY Digital at NBC News, where she launched new content verticals and newsletters, oversaw SEO content strategy, and spearheaded new projects to turn the digital presence of the “Today” show into a leading lifestyle brand. She previously served as Supervising Editor for the Health, Wellness and Parents verticals at NBCNews.com and TODAY.com.
Lisa spent more than a decade at The Associated Press, managing departments in lifestyles and entertainment news after providing leadership to a team that launched asap, a vertical focused on the millennial audience, and working as supervising national editor and supervisor on the national news desk.
Lisa’s debut picture book, How to Be a Rock Star, illustrated by Daniel Duncan, published in August 2022 with G.P. Putnam’s Sons. Her next, Can You Imagine? The Life and Art of Yoko Ono, publishes in 2025 with Atheneum.