Inspired by the sort of originality exemplified by Manhattan Mini Storage, this conversation features cultural strategist and deputy director of the New Museum Karen Wong, a novelist and former advertising industry insider, and the charismatic Archie Gottesman, Co-Owner and Chief Branding Officer of Edison Properties, parent company of Manhattan Mini Storage. Together they explore the boundaries and limitations of marketing and public presence, and explore the exciting and imaginative new ground that can be broken when storytelling and business intersect.

Moderated by Stuart Elliot